The Facebook Acquisition of Instagram. a Case Study (German Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, 한국과학기술원, Sprache: Deutsch, Anmerkungen: This Case Study has been written by Christian Lütkemeyer, Samet Mercan, Bui Le Dzung and Josua Flath as a group project in the class Strategic Management. , Abstract: On April 9th 2012 Facebook announced its acquisition of the application Instagram for nearly $1 billion including $300 million in cash and the rest in stock. The acquisition was finalized on September 6th with an offer of $736 million. In this case study we want to examine what the reasons of Facebook were to spend such an amount of resources and especially what the acquisition means for Facebook's long-term strategy. We are going to tackle this research question in the following way: 1. We will introduce shortly the advertisement industry to the reader and explain what the typical common/shared strategies are for different parts of the industry (e.g. social network websites, radio, television, papers etc.) 2. Afterwards the strategy of Facebook before the acquisition will be elaborated so that a comparison can be made with the overall advertising strategy and how this made Facebook so popular. 3. The acquisition event: 3.1 First an analysis will be made of the reason behind the acquisition of Instagram (Facebook was going IPO in may or was the acquisition purely strategical for long-term ends, maybe both?) 3.2 What was the reason behind the fast and high valued acquisition? The bidding was quite high, was this for strategical purposes? (Gaining Instagram faster might mean faster "innovation/integration.") 4. Analysis of the possible changes in the strategy of Facebook after the acquisition and application of 5D and 7D analysis. 5. Finally we will give a conclusion/evaluation about the event and make propositions of long-term strategic recommendations based on 5D and 7D analysis made in the previous section.

The Facebook Acquisition of Instagram. a Case Study (German Edition) by Josua Flath, Christian Lutkemeyer, Samet Mercan

From reader reviews:

Ricardo Hamilton:

What do you in relation to book? It is not important along with you? Or just adding material when you need something to explain what you problem? How about your extra time? Or are you busy man or woman? If you don't have spare time to try and do others business, it is give you a sense of feeling bored faster. And you have free time? What did you do? Every individual has many questions above. They need to answer that question since just their can do this. It said that about publication. Book is familiar in each person. Yes, it is correct. Because start from on pre-school until university need this particular The Facebook Acquisition of Instagram. a Case Study (German Edition) to read.

Rhonda Yowell:

This The Facebook Acquisition of Instagram. a Case Study (German Edition) tend to be reliable for you who want to certainly be a successful person, why. The reason why of this The Facebook Acquisition of Instagram. a Case Study (German Edition) can be among the great books you must have is definitely giving you more than just simple examining food but feed a person with information that possibly will shock your before knowledge. This book will be handy, you can bring it just about everywhere and whenever your conditions in e-book and printed ones. Beside that this The Facebook Acquisition of Instagram. a Case Study (German Edition) giving you an enormous of experience like rich vocabulary, giving you trial run of critical thinking that we understand it useful in your day activity. So , let's have it appreciate reading.

Lois Huseby:

A lot of people always spent their free time to vacation or maybe go to the outside with them family members or their friend. Do you realize? Many a lot of people spent these people free time just watching TV, or perhaps playing video games all day long. If you need to try to find a new activity here is look different you can read any book. It is really fun for you personally. If you enjoy the book you read you can spent all day long to reading a book. The book The Facebook Acquisition of Instagram. a Case Study (German Edition) it doesn't matter what good to read. There are a lot of people that recommended this book. These were enjoying reading this book. If you did not have enough space to bring this book you can buy the actual e-book. You can m0ore quickly to read this book from your smart phone. The price is not to cover but this book offers high quality.

Andrea Behnke:

Reading can called head hangout, why? Because when you are reading a book particularly book entitled The Facebook Acquisition of Instagram. a Case Study (German Edition) your thoughts will drift away trough every dimension, wandering in every aspect that maybe unfamiliar for but surely can be your mind friends. Imaging each word written in a reserve then become one form conclusion and explanation that will maybe you never get previous to. The The Facebook Acquisition of Instagram. a Case Study (German Edition) giving you one more experience more than blown away your brain but also giving you useful info for your better life in this particular era. So now let us present to you the relaxing pattern here is your body and mind will likely be pleased when you are finished reading it, like winning a game. Do you want to try this extraordinary investing spare time activity?