Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are "simply better" than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage.

Dowling, who has studied corporate reputation--building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices.

Dowling covers such topics as the commercial value of a strong reputations -- including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of "being simply better"; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble.

Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre -- or worse -- reputations.

Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) by Grahame R. Dowling

From reader reviews:

Randell Easley:

Do you have favorite book? In case you have, what is your favorite's book? Book is very important thing for us to know everything in the world. Each book has different aim or perhaps goal; it means that e-book has different type. Some people sense enjoy to spend their time for you to read a book. They are reading whatever they consider because their hobby is actually reading a book. Think about the person who don't like reading a book? Sometime, individual feel need book whenever they found difficult problem as well as exercise. Well, probably you will want this Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press).

Ariane Gray:

Book is to be different for each and every grade. Book for children until finally adult are different content. To be sure that book is very important normally. The book Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) had been making you to know about other expertise and of course you can take more information. It is quite advantages for you. The reserve Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) is not only giving you considerably more new information but also to get your friend when you really feel bored. You can spend your own spend time to read your book. Try to make relationship with the book Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press). You never really feel lose out for everything in case you read some books.

Travis Hargrove:

Information is provisions for anyone to get better life, information nowadays can get by anyone with everywhere. The information can be a know-how or any news even restricted. What people must be consider if those information which is within the former life are challenging be find than now's taking seriously which one would work to believe or which one the actual resource are convinced. If you obtain the unstable resource then you obtain it as your main information we will see huge disadvantage for you. All of those possibilities will not happen within you if you take Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) as the daily resource information.

Judy Marinez:

This Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) is great publication for you because the content that is full of information for you who all always deal with world and still have to make decision every minute. This specific book reveal it details accurately using great organize word or we can declare no rambling sentences within it. So if you are read the idea hurriedly you can have whole facts in it. Doesn't mean it only will give you straight forward sentences but hard core information with splendid delivering sentences. Having Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) in your hand like keeping the world in your arm, information in it is not ridiculous a single. We can say that no reserve that offer you world with ten or fifteen moment right but this e-book already do that. So , this really is good reading book. Hi Mr. and Mrs. occupied do you still doubt that will?