Marketing Communications: Offline and Online Integration, Engagement and Analytics Book PDF, ePub eBook

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Book Descriptions:

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.

Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook

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