Mercadeo de Bibliotecas Universitarias: Posicionamiento Institucional de la Biblioteca Central de la Universidad Nacional Mayor de San Marcos (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Esta investigación nació del deseo de mejorar la imagen de las bibliotecas y de ganar un espacio dentro de las organizaciones a las que pertenecen. De esta forma, el caso estudiado corresponde a la Biblioteca Central de la Universidad Nacional Mayor de San Marcos, donde su principal problemática era el hecho de encontrarse relegada en la institución a la que representa. A pesar de no tener un plan de mercadeo, sí tiene elementos necesarios para aplicarlo y este trabajo presenta algunas propuestas para mejorar su presencia institucional.

Mercadeo de Bibliotecas Universitarias: Posicionamiento Institucional de la Biblioteca Central de la Universidad Nacional Mayor de San Marcos (Spanish Edition) by Roxana Huaman Huriarte

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