Word of Mouth - Insider Secrets to Word of Mouth Marketing: Insider SECRETS to more and better word of mouth referrals for small local business. Book PDF, ePub eBook

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Book Descriptions:
The secret to any business success is this: word of mouth referrals. It is the most effective marketing method out there, yet the most difficult to achieve. This is because until now, there have been no easy to use tools available to harness it. In this book, renowned Small Business Mentor Patricia O’Sullivan lets you in on all the secrets involved in engineering positive word of mouth referrals – making your customers work for you. Patricia has identified 20 secrets to increasing - and improving - the number of word of mouth referrals that a local business can generate for itself. First, she gets back to basics and reminds us of the best, most simple way to get good word of mouth working for us. Then Patricia tells us all about Priming the Customer - getting them on the same page, getting us all to speak the same language! Then, she walks us through getting the actual referral, what sort of words to use, and shares lots of simple tips and tricks that she has developed in her many years working with entrepreneurs. Finally, the last couple of secrets are all about securing those successful referrals. Patricia is finally able to share with us her expertise on what can really make a big difference to your business's bottom line. 20 secrets, in one short book. More than that, she's funny, and so easy to read.

Word of Mouth - Insider Secrets to Word of Mouth Marketing: Insider SECRETS to more and better word of mouth referrals for small local business. by Patricia O'Sullivan

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